Creative Director & Art Director with extensive experience spanning brand development, integrated campaigns, graphic design, illustration, motion, and film. I bring a multidisciplinary approach to visual storytelling, turning ideas into distinctive and engaging creative across digital, print, video, and physical experiences.

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With creative experience in both Korea and the U.S., I’ve worked across diverse industries and led projects from concept and art direction through final execution. My background in advertising and film production is complemented by my independent creative practice through SSUM Studio, where I explore illustration, product design, and visual storytelling through original artwork and hands-on creative production.

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Curious by nature and fueled by coffee, I’m always exploring new visual languages, creative tools, and creative challenges.

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Click each PROJECTS panel to explore the work and details.